{"id":1439,"date":"2021-11-03T12:36:46","date_gmt":"2021-11-03T15:36:46","guid":{"rendered":"https:\/\/envolvelabs.com\/?post_type=jetpack-portfolio&#038;p=1439"},"modified":"2021-11-11T15:45:18","modified_gmt":"2021-11-11T18:45:18","slug":"novo-blog-guia-do-excel-wordpress","status":"publish","type":"jetpack-portfolio","link":"https:\/\/envolvelabs.com\/en\/portfolio\/novo-blog-guia-do-excel-wordpress\/","title":{"rendered":"Novo blog Guia do Excel &#8211; WordPress"},"content":{"rendered":"<p>O Professor Marcos Rieper \u00e9 especialista em Excel, com mais de 20 anos de experi\u00eancia, 650 artigos e v\u00eddeos publicados, Microsoft Certified Trainer, presta consultoria, treinamentos em Excel e VBA, e ensina por meio de seus canais digitais o dom\u00ednio dessas ferramentas. Recentemente conquistou o Pr\u00eamio de <a href=\"https:\/\/mvp.microsoft.com\/pt-br\/overview\">MVP Microsoft Office Apps &amp; Services.<\/a> O <a href=\"https:\/\/www.guiadoexcel.com.br\/\">Blog Guia do Excel<\/a> \u00e9 seu principal canal digital, com in\u00fameras informa\u00e7\u00f5es, dicas e brindes para os visitantes. <\/p>\n\n\n\n<p>Uma auditoria CRO &#8211; Conversion Rate Optimization, ou Otimiza\u00e7\u00e3o de convers\u00e3o enviada pelo cliente revelou alguns pontos de melhoria.Inicialmente foi realizado um trabalho de UX e UI Design, onde aplicamos a metodologia design thinking para atender os pontos de melhorias indicados pela auditoria CRO.&nbsp;<\/p>\n\n\n\n<p>Na parte de UI Design foi criado uma nova guia de estilos que mantivesse a mesma consist\u00eancia visual que as demais plataformas j\u00e1 existentes do cliente, sua loja virtual e sua landing page.&nbsp;<\/p>\n\n\n\n<p>Para que os usu\u00e1rios tivessem uma melhor condi\u00e7\u00e3o de leitura foi aplicada uma tipografia adequada, bot\u00f5es mais acess\u00edveis, contraste visual e foram aplicadas tamb\u00e9m quest\u00f5es de autoridade. O novo visual, moderno, acess\u00edvel e intuitivo, facilita a busca pelo conte\u00fado que o usu\u00e1rio deseja encontrar dentro do blog, promovendo uma melhor experi\u00eancia de navega\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Para melhorar a convers\u00e3o foi aplicado ao longo da p\u00e1gina banners promocionais com CTAs que levassem at\u00e9 a loja.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">Por fim foram aplicadas melhorias de SEO, adequando o blog \u00e0s novas m\u00e9tricas do Google, Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), chamadas de&nbsp; Core Web Vitals (Velocidade de Carregamento com consist\u00eancia de layout e com seus estilos e c\u00f3digo fonte otimizado.&nbsp;<\/p>\n\n\n\n<p>Esse projeto atingiu todos os objetivos apontados pela CRO, e promoveu ao blog uma melhor experi\u00eancia de usu\u00e1rio.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\"><em>Atendeu todos os pontos, e inclusive aumentou um pouco o fluxo de visitantes no site, em 10%. Agora tenho um site moderno, seguro, r\u00e1pido e que ret\u00e9m o p\u00fablico.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Marcos Rieper &#8211; Guia do Excel<\/em><\/p>\n\n\n\n<p>Quer um site que converta mais, vem pra <a href=\"https:\/\/envolvelabs.com\/en\/contato\/\">Envolve<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>O blog Guia do Excel \u00e9 o principal canal digital do Professor Marcos Rieper, especialista em Excel, MVP Microsoft Office Apps &#038; Services. O projeto de atualiza\u00e7\u00e3o inclui melhorias para convers\u00e3o, SEO, e o novo visual, moderno, acess\u00edvel e intuitivo. <\/p>","protected":false},"author":6,"featured_media":1493,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"jetpack-portfolio-type":[5],"jetpack-portfolio-tag":[],"class_list":["post-1439","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-websites"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novo blog Guia do Excel - WordPress - Envolve Labs<\/title>\n<meta name=\"description\" content=\"O novo blog do Guia do Excel \u00e9 o principal canal digital do Professor Marcos Rieper, especialista em ensinar o dom\u00ednio da ferramenta.\" \/>\n<meta name=\"robots\" content=\"index, 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